Focus on One

I don't know about you, but I always have a hundred things to do. It is so easy to get overwhelmed by a To-Do list that never seems to get done. This morning I read an article on marketing. (Subscribe to Randy's ezine & you'll find tons of great marketing info to benefit any biz.) My takeaway on a very informative read was: Focus on doing one thing really well before moving on to something else.

Whether starting a new business or building a brand, or a platform to showcase that brand, or even beginning an exercise regimen, it's easy to get freaked out by all the details necessary to become successful. The never ending list of chores can be so daunting we quit before we ever get out of the gate. We look at someone else who is already wildly successful at what we want, and we think we have to do everything exactly the way she does. If not, we'll never break out of the masses, and we're doomed to failure, so what's the point of trying anyway...

I often think of an old adage: If you chase two rabbits, they both get away.



Instead of staring at 20 tasks guaranteed to make you a millionaire by next Tuesday, choose one. Yes, one. Isn't that a relief! Focus your energy. Choose the task you can do really well, and then do that thing the best you can. After--and only after--you become adept at that one thing, then you can move onto something else.

We don't have to be great at everything to start. We just have to be willing to strive for greatness.